Lorraine Gauthier and Alex Quinto started Work Worth Doing in January, 2004, after graduating from the first class of the Institute without Boundaries, where they were part of the team that developed the Massive Change project.
How we work
Work Worth Doing: a mix of various organization models
We are a studio that brings design thinking and design processes to a host of social and environmental challenges. We are a mix of innovative enterprise, NGO (nongovernmental organization), research center, activist group and design lab.
Our skills and process
Our competencies are in visual design, communications, research, and branding. As designers, we help other disciplines articulate and shape projects that address challenges that couldn’t be otherwise solved by experts working in isolation.
As a project-based studio, we follow a process that involves various skills and stages:
- Design thinking. Design is increasingly understood as a discipline that can articulate possibilities. Its realm is no longer confined solely to aesthetics or usability issues. A wide range of professionals in business, politics, and social enterprise are benefiting from the way designers think. The writings of people like Bruce Nussbaum, John Thackara, Richard Florida, Roger Martin, Ezio Manzini, and Bruce Mau provide examples of our understanding of design thinking.
- Visualization. By visualizing and mapping possibilities, we facilitate decision-making processes for clients and collaborators. Visualization is an intricate part of our process not only in the early stages to understand the challenges and possibilities ahead, but to prototype various alternatives quickly throughout each project’s development.
- Interdisciplinary design. As designers, we bring together other disciplines to co-design ambitious projects that wouldn't be otherwise possible. Our most recent collaborations have occured with architects, engineers, urban planners, economists, and political scientists.
- Project implementation We enjoy initiating projects (the easy part), but we also bring projects to fruition. This process often brings unexpected challenges along the way, but are willing to stick our neck out to implement the best solutions.
- Project scaling and/or replication. We believe the best solutions are found locally. Once our projects have reached a certain level of development, we seek to share our findings with communities in different geographic locations and extrapolate our knowledge to other fields and other projects.
Our project areas
We are driven by a triple-bottom-line mandate that strives to balance people, planet, and profits. If necessary, we’ll sacrifice profits for people and planet.
Work Worth Doing articles and presentations
Work Worth Doing has written articles and has been featured in publications like dwell, Design Edge, Fashion (Canada), Core77, Monday Morning, Corporate Knights, and other Canadian-based publications. Work Worth Doing has presented its work at the ICOGRADA's Defining Design on a Changing Planet conference, Era05-World Design Congress, the University of Toronto (Faculty of Political Science), among others.